Startup Analysis Boardroom for Angel Investors

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  • Top quality startup investment deals

  • Best-in-class due diligence service

  • Personalized consultation

  • For experienced, new, accredited and non-accredited investors​


People Are Talking

J. Brooks,  Inventor, Engineer, Investor, Silicon Valley, CA

"Helen digs deep to uncover the good, the bad, & the ugly about companies that are crowdfunding. She is incredibly thorough and disciplined in conducting due diligence on investment deals. Even as a fairly experienced investor, I’ve found Helen’s information extremely useful.  Based on her research, I saved $2000 by pulling my investment out of a company with a lot of hidden internal problems. Her research also helped me to see the potential of a company in a sector that I’m less familiar with, and I ended up increasing my investment in this gem. Investors of all types (accredited and unaccredited) with different budgets can immediately benefit from Helen’s services"

John Hume, Recruiter for the US Air Force, Veteran, Investor, Oklahoma

"I definitely give 5 stars to SABR for the quality of startup investment due diligence service that I have received. SABR’s Founder - Helen Ruan gathers, analyzes and breaks down massive amount of information on each investment deal in SABR’s deal flow. Her comprehensive & objective approach to deal selection and due diligence is literally foolproof.  She opened my eyes about how to manage risks while aiming for high financial returns. As an avid investor, I won’t invest in another startup company without hearing from Helen first!

Anyone Can Be an Angel Investor Today

Is it more profitable to invest in Amazon, Facebook, Google, Netflix during their first few years of operation or after they went IPO? The first option yielded far more lucrative results for investors! However, most of us were not able to invest like the wealthy 1% of the world and venture capital firms. 

Thanks to  Title III of the JOBS Act, a majority of the US population can now invest in startups.

  • Today the masses can invest as low as $10, $50 in a startup equity deal. 

  • Anyone over 18 years old can be an angel investor, participate in crowdfunding.

  • Anyone can make small investments in big opportunities.

  • Crowdfunding is expected to overtake venture capital as the main source of financing for startups.

Angel Investing is Rewarding

Potentially High Financial Returns

Buying company shares at much lower costs before IPO or acquisition can be much more profitable than buying or trading stocks after companies exit. 


More room for profit.

Mentally Rewarding  

Many  Founders & CEOs  love early investors'  feedback to validate products, business ideas. 

Investors can inspire founders & contribute to the success of multiple companies.

Emotionally Satisfying  

Angel investments help startups launch & scale innovative products & services to solve more real-world problems, enhance more lives.


Investors help create  more jobs  along the way.

Deep Due Diligence is Required

While it is possible for angel investors to make 500%, 1000%, 3000% gains from unicorns, but

  • Statistically 90% of startups fail. ​ A survey posted on Nasdaq showed that investors who spend 40+ hours on due diligence per deal gained substantial returns. 

  • Selecting deals from 200+ live fundraising campaigns on popular crowdfunding sites each month is time consuming, overwhelming and painful.


Consequently, new and experienced investors struggle to reach the desired outcome due to

  • Following the herd mentality, skipping doing due diligence.

  • Investing based on gut feelings, not doing enough due diligence.

  • Putting too many eggs in a few baskets, not diversifying enough.



SABR solves investors' pain points:

  • Only select investment deals with potentially >1000% financial gains each. 

  • Conduct unparalleled due diligence across 35+ metrics.

  • Diversify deal selection across broad industry sectors.

  • Publish crucial findings and insightful analyses in easy to read reports.

SABR enables startup investors to:

  • Save a lot of time and energy.

  • Make informed decisions in a timely manner.

  • Effectively manage risks, budget investment size.

  • Optimize return on investment, increase rate of return.

How SABR Helps Investors of All Types

Comprehensive Quality Services for All Investors 

Present Best Deals Based on Most Thorough Due Diligence

Best-in-class investment deal selection & analysis reports

  • Each month, out of hundreds of available public deals, SABR only selects the best of the best - six top  investment deals, each with potentially  >1000% return.

  • SABR's experts translate 40+ hours of due diligence per deal into an easy 5 ~ 15min read, saving investors' a ton of time. And time is money for investors.

Strategically Diversified Deal Flow to Gain Peace of Mind

Ideal for investors with different budgets & risk tolerance 

  • Diversification is in SABR's DNA to help investors mitigate risks and increase financial gains. Deals presented are strategically chosen across 20+  industry sectors & multiple top crowdfunding platforms


  • Vetted deals include B2B, B2C, B2B2C startups at Seed Stage, Early Stage, and Mid Stage to further help investors build diversified portfolios. 

Live Consultations to Meet Individual Needs

Saves investors even more time & energy

  • Super convenient and productive for members to video conference from anywhere.

  • Interactive QnA sessions to further assist investors in learning about each published deal.  

Investor Networking Made Easy

Leverage investor networks and knowledge

  • Meet other investors with shared interests.

  • Learn from each other.

  • Gain new insights and knoweldge.


   "Your net worth is your network!!"

LiFang (Lily) Zhao, Education Sector Project Manager, Investor, Silicon Valley, CA 

“Helen Ruan is one of the most amazing speakers Harmony Plus has had the pleasure and honor to feature in our podcast series. Her unique combination of technology, business & investment experiences inspired tens of thousands of our listeners. Helen’s extensive knowledge and angel investing topic attracted more than 43,000 live listeners, achieved our podcast record-breaking attendance. Her domain expertise & excellent communication skills translated the complex angel investing due diligence process to layman’s terms. Helen excels in her work, not just because she has specialized skills and maintains high standards; more importantly, she is truly passionate about empowering regular people to become savvy investors by providing best possible services.”

Alex Leo, Financial Advisor, Trader, Investor, Entrepreneur, Philadelphia 

"As someone who has worked as an advisor, trader, sat on multiple company boards, run publicly traded companies, & raised capital for startups, I believe Helen Ruan’s expertise & knowledge in crowdfunding, market strategy and investment analysis is unparalleled. She has brought an easier method to separating the risks on investments to help investors make choices. I consider her method to be disruptive to the market analysis world in the sense that not all start ups who raise capital based on hype are good investments and not all startups that aren’t raising as much capital are mechanically bad investments. Her methods can help bridge that crowdfunding disconnect

Scott Hinkle, Network Engineer, Angel Investor, Entrepreneur, Sacramento CA

"The insight that Startup Analysis Boardroom (SABR) provides is simply amazing.  In just a few short minutes, I can take a look at the analysis report and know if I want to invest in the startup or not.  This saves me an incredible amount of time and allows me to quickly assess and move on.  The live consultation with Helen allowed me to get my questions answered and learn even more in the process.  I highly recommend this service to anyone either new to the realm of startup investing or those that lack the time to perform deep due diligence themselves."

Mojgan Skelton, MBA, Investor, Entrepreneur, Forex Trader, New York City

"I believe Startup Analysis Boardroom (SABR) is the platform that is needed in the market for all angel investors. I found Helen Ruan's expertise, experience and expansive financial and marketing background is a given complement to the service she provides. Not only Helen's customized startup analysis is spot on and comprehensive, it reduces the stress and time consumed to make decisive and accurate decision. Her knowledge and hands on experience blew me away."

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Diligent Expert Team

Helen Ruan

Founder, Principal Analyst

Technology Advisor, Business Strategist, Entrepreneur, Investor

Helen has 20+ years of strategic planning, marketing, market research, competitive analysis, product management, business development and consulting  experience across 10+ tech sectors. Based in Silicon Valley. Helen has helped companies (including unicorns) in various stages grow, expand and exit.

She helped two IoT connected car companies successfully exit within 15 months. While she was leading the WebOS Smartphone Product  Management team, Palm was acquired by HP at $1.2 Billion, which gave VCs ~600% return within 3 years.  Prior to joining Palm, Helen was Head of Competitive Analysis & Marketing at Intel, played a significant role in helping Intel secure No. 1 position in computing technology and global market share.


Helen received her BS in EE and MS in EECS from Massachusetts Institute of Technology (MIT).